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Betting Strategy & Bankroll Management

Develop a winning betting strategy with proper bankroll management, record keeping, and disciplined approach.

CFB Analytics Team
9 min read
Updated: November 21, 2025
3,012 views

Betting Strategy & Bankroll Management

Long-term success in betting requires discipline, strategy, and proper bankroll management.

Bankroll Fundamentals

What is a Bankroll?

  • Total amount set aside specifically for betting
  • Should be money you can afford to lose
  • Completely separate from living expenses
  • Never borrow or use credit for bankroll

Setting Your Bankroll

  • Determine affordable amount
  • Typically $500-$5,000 for recreational bettors
  • Must last entire season
  • Don't replenish if you lose it

Unit Sizing

What is a Unit?

  • Standard bet size, usually 1-5% of bankroll
  • Example: $1,000 bankroll, 1 unit = $10-50
  • Protects against variance
  • Allows for long-term growth

Recommended Unit Sizes

  • Standard bet: 1 unit (most bets)
  • Strong confidence: 2-3 units
  • Max bet: Never more than 5 units
  • Tracking plays: 0.5 units (experimental)

Bet Sizing Strategy

Flat Betting

  • Same unit size on every bet
  • Simplest, most conservative
  • Recommended for beginners
  • Protects against tilt

Confidence-Based Sizing

  • Scale units by confidence level
  • High confidence: 2-3 units
  • Medium confidence: 1-2 units
  • Low confidence: 0.5-1 unit or pass

Kelly Criterion

  • Mathematical formula for optimal bet size
  • Based on edge and bankroll
  • Often too aggressive (use half Kelly)
  • Advanced strategy, requires accurate edge estimation

Record Keeping

Track every bet you make:

  • Date and time
  • Game and matchup
  • Bet type (spread, total, ML)
  • Line and odds
  • Unit size
  • Result (W/L/P)
  • Profit/Loss
  • Notes (reasoning, situational factors)

Measuring Performance

Key Metrics

  • ROI (Return on Investment): Profit / Total Amount Wagered
  • Win Rate: Wins / Total Bets
  • Units Won: Total profit in units
  • Closing Line Value: How often you beat closing line

Benchmarks

  • Break even: 52.4% at -110 odds
  • Good win rate: 55-57%
  • Elite win rate: 58-60%
  • Positive ROI: 3-5% is excellent

Betting Rules & Discipline

Core Rules

  1. Never bet more than 5% of bankroll
  2. Never chase losses with bigger bets
  3. Set daily/weekly loss limits
  4. Take breaks after bad streaks
  5. Don't bet on your favorite team (bias)
  6. Have a reason for every bet
  7. Line shop for best odds
  8. Track everything

Avoiding Tilt

  • Set stop-loss limits (3 losses in a day = done)
  • Don't increase bet size after losses
  • Take 24-48 hour breaks after bad beats
  • Remember long-term perspective

Line Shopping

Always have accounts at multiple books:

  • Half-point differences matter
  • Save 10-20 cents on juice adds up
  • Different books have different lines

Example:

  • Book A: Team -6.5 (-110)
  • Book B: Team -6 (-115)
  • Book C: Team -7 (-105)
  • Shop for your specific number

Common Betting Mistakes

  • ❌ Betting too much per game (>5%)
  • ❌ Chasing losses with bigger bets
  • ❌ Betting on every game
  • ❌ Not shopping for best line
  • ❌ Letting emotions dictate bets
  • ❌ Not tracking results
  • ❌ Betting favorites blindly
  • ❌ Ignoring bankroll management

Advanced Strategies

Specialization

  • Focus on specific conferences
  • Become expert in totals
  • Specialize in underdogs
  • Deep knowledge beats surface-level analysis

Contrarian Betting

  • Fade the public (bet against 70%+ public)
  • Look for reverse line movement
  • Bet teams public hates

Middling

  • Bet both sides at different numbers
  • Win both if result lands in middle
  • Worst case: Push one, lose vig on other

Responsible Gambling

  • Set deposit limits on sportsbook accounts
  • Never bet with money needed for bills
  • If losing more than budgeted, stop
  • Seek help if gambling becomes problem
  • National Gambling Helpline: 1-800-522-4700

Using CFB Analytics Tools

  • Predictions: Identify value vs. lines
  • ATS Trends: Find profitable patterns
  • Line Movement: Track sharp money
  • Matchup Analysis: Deep dive before betting
  • Betting Dashboard: Track your performance

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