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Betting Strategy & Bankroll Management
Develop a winning betting strategy with proper bankroll management, record keeping, and disciplined approach.
CFB Analytics Team
9 min read
Updated: November 21, 2025
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Betting Strategy & Bankroll Management
Long-term success in betting requires discipline, strategy, and proper bankroll management.
Bankroll Fundamentals
What is a Bankroll?
- Total amount set aside specifically for betting
- Should be money you can afford to lose
- Completely separate from living expenses
- Never borrow or use credit for bankroll
Setting Your Bankroll
- Determine affordable amount
- Typically $500-$5,000 for recreational bettors
- Must last entire season
- Don't replenish if you lose it
Unit Sizing
What is a Unit?
- Standard bet size, usually 1-5% of bankroll
- Example: $1,000 bankroll, 1 unit = $10-50
- Protects against variance
- Allows for long-term growth
Recommended Unit Sizes
- Standard bet: 1 unit (most bets)
- Strong confidence: 2-3 units
- Max bet: Never more than 5 units
- Tracking plays: 0.5 units (experimental)
Bet Sizing Strategy
Flat Betting
- Same unit size on every bet
- Simplest, most conservative
- Recommended for beginners
- Protects against tilt
Confidence-Based Sizing
- Scale units by confidence level
- High confidence: 2-3 units
- Medium confidence: 1-2 units
- Low confidence: 0.5-1 unit or pass
Kelly Criterion
- Mathematical formula for optimal bet size
- Based on edge and bankroll
- Often too aggressive (use half Kelly)
- Advanced strategy, requires accurate edge estimation
Record Keeping
Track every bet you make:
- Date and time
- Game and matchup
- Bet type (spread, total, ML)
- Line and odds
- Unit size
- Result (W/L/P)
- Profit/Loss
- Notes (reasoning, situational factors)
Measuring Performance
Key Metrics
- ROI (Return on Investment): Profit / Total Amount Wagered
- Win Rate: Wins / Total Bets
- Units Won: Total profit in units
- Closing Line Value: How often you beat closing line
Benchmarks
- Break even: 52.4% at -110 odds
- Good win rate: 55-57%
- Elite win rate: 58-60%
- Positive ROI: 3-5% is excellent
Betting Rules & Discipline
Core Rules
- Never bet more than 5% of bankroll
- Never chase losses with bigger bets
- Set daily/weekly loss limits
- Take breaks after bad streaks
- Don't bet on your favorite team (bias)
- Have a reason for every bet
- Line shop for best odds
- Track everything
Avoiding Tilt
- Set stop-loss limits (3 losses in a day = done)
- Don't increase bet size after losses
- Take 24-48 hour breaks after bad beats
- Remember long-term perspective
Line Shopping
Always have accounts at multiple books:
- Half-point differences matter
- Save 10-20 cents on juice adds up
- Different books have different lines
Example:
- Book A: Team -6.5 (-110)
- Book B: Team -6 (-115)
- Book C: Team -7 (-105)
- Shop for your specific number
Common Betting Mistakes
- ❌ Betting too much per game (>5%)
- ❌ Chasing losses with bigger bets
- ❌ Betting on every game
- ❌ Not shopping for best line
- ❌ Letting emotions dictate bets
- ❌ Not tracking results
- ❌ Betting favorites blindly
- ❌ Ignoring bankroll management
Advanced Strategies
Specialization
- Focus on specific conferences
- Become expert in totals
- Specialize in underdogs
- Deep knowledge beats surface-level analysis
Contrarian Betting
- Fade the public (bet against 70%+ public)
- Look for reverse line movement
- Bet teams public hates
Middling
- Bet both sides at different numbers
- Win both if result lands in middle
- Worst case: Push one, lose vig on other
Responsible Gambling
- Set deposit limits on sportsbook accounts
- Never bet with money needed for bills
- If losing more than budgeted, stop
- Seek help if gambling becomes problem
- National Gambling Helpline: 1-800-522-4700
Using CFB Analytics Tools
- Predictions: Identify value vs. lines
- ATS Trends: Find profitable patterns
- Line Movement: Track sharp money
- Matchup Analysis: Deep dive before betting
- Betting Dashboard: Track your performance
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